The Heineken Experience is a brand experience within Heineken’s oldest brewery, in the heart of Amsterdam. In 1988 the former brewery closed down, because we got too big for our boots. Today, the historical building serves as a venue where you can learn all about Heineken heritage, the brewing process, our sometimes crazy innovations, sponsoring and the story behind the star.
The Heineken Experience is an attraction located at the Heineken’s first built brewery in Amsterdam’s city centre. In 1988, the brewery was closed due to the inability to meet the high demand. Nowadays, you can learn about Heineken’s® heritage, brewing process, innovations, sponsorships and what it takes to serve a star in a 1.5 hour self-guided tour.
The boat’s small size and comfortable seating mean you won’ t be jostled by crowds, and you can enjoy unlimited Heineken beer, wine, and soft drinks while gliding.
Checkout – Heineken Experience, Checkout – Heineken Experience, The Heineken Experience is an attraction located at the Heineken’s first built brewery in Amsterdam’s city centre. In 1988, the brewery was closed due to the inability to meet the high demand. Nowadays, you can learn about Heineken’s® heritage, brewing process, innovations, sponsorships and what it takes to serve a star in a 1.5 hour self-guided tour.
The Heineken Experience is an attraction located at the Heineken’s first built brewery in Amsterdam’s city centre. In 1988, the brewery was closed due to the inability to meet the high demand. Nowadays, you can learn about Heineken’s® heritage, brewing process, innovations, sponsorships and what it takes to serve a star in a 1.5 hour self-guided tour.
Your experience starts here When would you like to visit? Adult (18+). Child (12-17), The Magic of Heineken ® Tapping from our rich history and proud heritage, our campaigns tell the developing tale of our brand. The Heineken voice is witty, intelligent and speaks in a refreshing tone. Our vision is positive and yes, a bit cheeky at times. One thing is for sure, each campaign is a 100% Heineken . Enjoy!, Welcome to the official Heineken ® website. Discover our story. Explore our products. And watch UEFA Champions League highlights.
Anne Frank House, Keukenhof, Van Gogh Museum, Rijksmuse…, Royal Palace of Amsterdam
